Open Source Summit + ELC North America 2020

Your open source project competes with millions of others for users, contributors, and perhaps even financial support. To stand out from the crowd, your project needs marketing. If that term makes you shudder, or if you simply don’t think you know how to “do marketing,” this talk will help you understand the why and the how of getting started with open source marketing.

In this session, two veterans of open source content and marketing share their insights and experience helping to launch and promote open source projects and communities, focusing on how small- to medium-sized projects and organizations can do more with less and get better results.

Attendees will leave with an understanding of why marketing is essential for open source projects, a checklist for getting started, and an overview of a few practical marketing tools that will help.

Deirdré has previously delivered versions of this talk (see bio). This will be significantly different in including new team-mate Rikki, who brings her own perspective and experience. We will focus on the needs and resources of small-to-medium projects and organizations, including useful takeaways like a getting started checklist.