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Wednesday, July 1 • 2:15pm - 2:40pm
Marketing Open Source - Deirdre Straughan & Rikki Endsley, Amazon Web Services

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Your open source project competes with millions of others for users, contributors, and perhaps even financial support. To stand out from the crowd, your project needs marketing. If that term makes you shudder, or if you simply don’t think you know how to “do marketing,” this talk will help you understand the why and the how of getting started with open source marketing.

In this session, two veterans of open source content and marketing share their insights and experience helping to launch and promote open source projects and communities, focusing on how small- to medium-sized projects and organizations can do more with less and get better results.

Attendees will leave with an understanding of why marketing is essential for open source projects, a checklist for getting started, and an overview of a few practical marketing tools that will help.

Deirdré has previously delivered versions of this talk (see bio). This will be significantly different in including new team-mate Rikki, who brings her own perspective and experience. We will focus on the needs and resources of small-to-medium projects and organizations, including useful takeaways like a getting started checklist.


Deirdre Straughan

Open Source Product Marketing, Amazon Web Services
Deirdré Straughan helps technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, and operating systems and kernel features. Her toolkit includes words, websites, blogs, communities, events... Read More →

Rikki Endsley

Community Manager, AWS Open Source, Amazon Web Services
Rikki Endsley is the community manager for AWS Open Source. In the past she worked as the editor of Red Hat Developer; a community manager and editor for Opensource.com; a community evangelist on the Open Source and Standards team at Red Hat; a freelance tech journalist; community... Read More →

Wednesday July 1, 2020 2:15pm - 2:40pm CDT
Community Leadership Theater